Magazine Pitch

Magazine title : Glossy

Profile : Young independant women who are self-confident and self-ritcheous about themselves and their occupation. Most probably single women around the age of 21-35.

adverts that you would expect in this magazine would be:-
- hair products and equipment such as shampoo, conditioner, hair spray, hair gel, straightners, curlers, hair dye, etc.

- make-up and other cosmetic adverts such as foundation, mascara, eye-shadow, etc.

- skin care products such as anti-aging cream, eye-cream, facial wipes, lotion, etc.

- latest clothes and accessories

- perfume ads

all the adverts in this magazine would be from big brand companies and they would all typically have either vibrant colours on thier magazine or a famous person/icon.

MY PITCH

The advert i have chosen to run a competetion is the mariah carey perfume advert. The reader of the magazine will have to enter the answer to the question:

"what was mariah careys new single called?"

and text this to the number provided and if they win they will recieve a mariah carey goodie bag which includes the new single that would be signed by mariah carey herslef along with the new mariah carey perfume and lotion in a bag with a signed mariah carey poster. If the contestant is lucky enough to win the competition, then another text from our company will be sent to them saying congratuations and if they could send us their address so we can deliver the goodies they have just won.

The reason for this is competition is that when readers see this opportunity they will buy the next edition of the magazine purposely to enter in the next competition to get the chance to win such a fortunate prize and this would be thier motivation to keep buying the magazine everytime the new edition has been released therefore increasing our sales. Also this is good promotion for mariah carey herslef as an icon and celebrity. This could give her good publicity along with advertising her new perfume AND her latest single. If this promotion became very successful then we would be lucky enough to recieve more requests from other companies or brands to advertise a promotion of thiers in our magazine which means not only would our sales go up but our popularity of the magazine itself would go up along with the price for other companies to actualy be able to advertise their promotion in our magzine which means in overall we will get alot more revenue. The good side of this is even if this promotion wasnt as successful, we would still be getting more revenue due to the fact that the brand or company has paid us to advertise this promotion in our magazine anyway so either way we do not loose out on anything and it is a good thing for us regardless. Also, since the person to put thier promotion in out magazine is some-one so famous as maraiah carey, this will persuade and convince more big brands and icons to put such promotions in our magazine to help themsleves sell whatever thier product is and at the same time it will help our sales go up.

I would highly recommend proceeding with this promotion since, in conclusion, if this promotion is a success then not only do our sales go up and we get more revenue, but the price of putting these types of promotions in our magazine can go up also. More over even if this was not a success, it is still beneficial to us because we do not loose out on anything (it has no bad affect on us as a magazine) and we still get revenue from the company who put their promotion in our magazine.

The target audience will be dependant on the product, the icon and the prize from the promotion. In this case the target audience would be 16 - 25 year olds since mariah careys music is mostly aimed at that age range and also since, the prizes would be more appealing to this age range.