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The people who own the movie production KiDULTHOOD is Pathe. The director of the film is menhaj huda and it was written by noel clarke who also plays the character 'sam' in kidulthood and also in the sequel adulthood. The movie spent a budget of 800,000 pounds being filmed in actual locations relevant to the films plot for example the london underground.
Pathe are one of the top film producers in europe which distribute films mainly in the UK, France and Switzerland but also now disrtibute to places such as japan, australia, madrid, moscow new york and rome having built thier own movie theatres in each of these places. It also owns 300 movie theatres along with its own cable and satellite tevevision network ( 17% share in BSkyB and 20% share in canal Satellite which is a Television Provider In France. ). They have had 550 films distributed but only 10 were successful that were released in the UK and these were KiDULTHOOD, Adulthood, chiken run, ditry sanchez, godsend, 5 children and it, be kind rewind, christmas carol and killing me softly. Pathe also have their own print called ' liberation ' which is a daily newspaper.
Pathe are mainly funded nowadays by the revenue they get by their films but before they used to get most of their money from the shares thet owned in BSkyB and canel satellite. The smartest choice in company had made was too distribute films whereas to just own shares in a small part of the film making business which has now helped them create more profit then they once used to and expanded their business widely to a number of different locations and has still helped them keep one of the top positions of being a film producer in europe.
The way its responding to the new media age is by producing more and more films and trying to distribute them in a wider range of areas to expand themselves more and keep themselves in one if the top positions as europes film distributers. They are trying to find products that are unique and real and would stay in the interest of consumers today keeping a sense of realism and comedy and combining it with todats new pieces technology and effects.
The most recognizable feature in this film is the costumes. This is because the costumes show the ethnicity of the people in the production and also shows the culture that should be expected in the movie. An example of this is 1.45 of the production where the clothing and the throwing of the red powder shows the obvious indian tradition of marriage so instantly we astabolish that this movie is indian based and is going to be based on a love story.
Each characters clothing is fitted to their role in the prodcution. The 'friend' of the 3 way relationship often wears standard clothing in which i mean she doesnt try so hard with the way she looks and doesnt try to look her best ( 0.28 of the production is a good example of this ). She often wears casual,boyish and loose clothes to show the audience she is just the friend of the relationship by resembling it through the style of her clothes and the other female character is made obvious to be the first love interest due to the fashionable, girlish type of clothing she wears ( shown in 0.50 of the production ). The male character in the production is always wearing smart-casual clothing to show a sense of obvious attraction due to the way he always potrays himself to the female characters (part 1.30 of the production shows this). He is always dressed in darker colours compared to the female characters and this somehow shows the audience that he is in the middle of the relationship since the female charcters stand out much more.
The lighting of the production is very natural and always in daytime. This is too show the passion and the youth of the love between the characters. This is also to give the audience a fairy tale like vibe of the production due to light having the obvious connotation and referrence of pure, good and youthfulness. The use of lighting also matches the genre of the production (love stroy/drama)and makes the production seem very sentimental and 'touching'. Its also gives a hint of a happy ending.
The music of the production gives an obvious representation of the type culture and tradition and maybe typical story line to expect in the production due to its in another language. The music is soft and has 'magical' sound effects (1.45) that once again give us the feel of a fairy tale story and has a repetition of 'baby i love you' (1.45) which then automaticaly suggests the genre of the production is 'love/drama'.
The camera angles of the production have been used wisely. The production has a range of shots such as long shots, close-up shots, mid shots and big close up shots. They used each shot in a very wise way to give off a proper effect for example right at the start of the production there is seporate close up shots of all 3 main characters and this is to show the audience right from the beginning who the characters actualy are.
The setting of the production matches the idea of the story being a love story with a natural/youthful effect. For example some shots are taken in places of open greenland which gives that natural effect by using nature as its connote and the youthful effect was given off by setting the scenes in 'young' places such as parks (1.24) and also the actors themselves are young so it gives the obvious connote to youthfulness as well as the setting.
This video is about a boy who looses his girlfriend and seeks out for revenge and whilst doing this, he comes across a number of violent situations.
COSTUMES:
The clothing worn by the actors in the trailer is common clothing. It suits the area and the genre of the film. It blends in with location and setting of the film. This type of clothing is hooded jumpers, joggers, tracksuits, caps/hats and trainers. This particular type of clothing adds to the effect of this genre and puts more emphasis into the trailer to give teh audience a feel or expectation of what kind of movie it is and what to expect. It also puts a sense if realism into the film because it has used its clothing to make the movie seem more realistic
LIGHTING:
The lighting isnt use very specifily in the trailer. The only major types of lighting there is natural light (daylight) and no light at all (night-time). This is also to make the film seem more realistic by not using fancy expsenive lights to give the scenes a more richer look and they used natural lighting to give the scene a better feel for the audience so they can relate to the film better. The night was used aswell to give that sense of an action thriller genre to the movie, the dark makes things seem more dangerous and thats the affect this trailer gave.
ACTORS:
The actors in the film were all low class actors. They wernt famous people and they werent extrodinarily gorgeous or anything. By the look of them you could tell they were local people and real people. The actors were also of a young age most probably to attract a younger audience and therefore making it obvious to viewers that if the actors are young, then the movie is most probably going to be based on a younger generations problem rather than an older generations problem such as work issues or children issues.
MAKE-UP:
There was barely any make-up used in the film because most of the main characters and people involved in the film were males who do not need to wear make-up in the first place and since im assuming the directors of the film were going for a realistic look, they wouldnt of wanted to use any make-up anyway
PROPS:
The props used in the trailer were mostly weapons such as bats, guns and shuvels. This shows the viewers that there is going to be obvious violence in the film and that the genre of the film is most probably action. This also again shows a sense of realism in the movie because we have general knowledge of what type of violence happens in the world these days and taht young people often tend to have such weapons on them even if they were being used or not which again makes the movie more intented for that younger audience.